Dial History

Our History

At Dial Senior Living, we treat our residents and our employees like family. Whether we’ve known you for a day, or you’ve been in our lives for years, we care about creating an environment that’s stress-free, family-oriented, and committed to giving you all we’ve got. It’s about the people, and it’s been that way since the beginning.

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It all
started in 1959…

…when Joel Cattleman had the idea to start a real estate company. Not sure what to call it, he did what any young man should do – he asked his mom. She suggested “Dial Realty,” because there are 10 digits on a rotary phone and 10 letters in the name. Genius, thanks mom! The idea inspired our first logos – a rotary phone with the company name placed within each digit. Along with Don Day, Jack Karns, and Bob Burnika, Joel Cattleman went to work creating the first of the Dial Companies, Dial Realty. Originally, we were in the business of home building and land development, then came apartment buildings and shopping centers. Dial’s success grew and the company diversified.

Dial Reality Original Signage

Don Day and Chris Held who joined the company in the early 80s eventually got involved in senior living and dove in headfirst with a huge initial project consisting of 292 units. Because of our history steeped in apartments, they already knew how to build great buildings. What they cared about most was building and maintaining great management once the community was operating. In 1999 they created their own management company, Dial Senior Living, focused on establishing a family-first, positive environment for residents and team members.

Our portfolio has since expanded to more than 18 communities. Each community is unique in its offerings and esthetics, but they all share one thing in common: they’re the best of the best, committed to first-class service, amenities and lifestyle. At Dial Senior Living, we care about you. We believe in our people, our mission, our vision and our values. Our residents need to love where they’re living and live their best lives; this is what we strive to help them do every day. Our doors are always open. If there’s something someone needs to ask or say, we’re always here to listen.

When our founders decided to start a real estate company in 1959, they couldn’t have known what the future held. While a lot has changed, our values have always revolved around family; from a founder’s mom naming the company to their parents living in one of our senior living communities. And when you join one of our communities as a resident or team member, you become part of the Dial family.

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